Our mission is to create nursing bras and apparel of superior fit and quality. We work for the mom who needs innovative and fashionable solutions to look and feel their best as they progress through the breastfeeding journey.

A portion of all proceeds goes towards helping support the mission of The La Leche League International organization. LLLI helps mothers around the world to breastfeed through mother-to-mother support, encouragement, information, and education, and to promote a better understanding of breastfeeding as an important element in the healthy development of the baby and mother.


We Believe In Accessibility

  • Attainable prices that allow all moms access to quality breastfeeding products.
  • Innovative designs that make nursing accessible- any time, any place. 
  • Offering a large range of sizes, because your fit and needs are unique.

We Believe In Support

  • Products designed for comfort, empowering through your journey as a new mom.  
  • Principles developed through our partnership with La Leche League International.
  • Mother-to-mother support, encouragement, and education.

We Believe In You

  • Being a new mom requires every ounce of your strength, patience, and understanding.
  • Nursing is the way you’re naturally designed to begin your mothering experience.
  • Your unique breastfeeding journey that helps ease you into motherhood.  

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